Founded by Fernanda Quezada in 2020 in Fresno, California, Fern The Label is more than a jewelry brand — it is a celebration of personal style, meaningful connection, and timeless experiences. Every piece we curate is designed to feel intentional and uniquely yours — a lasting piece with purpose and significance, meant to be worn every day and cherished for years to come.

I began Fern The Label during the COVID-19 pandemic at just 15 years old, inspired by the strong female entrepreneurs in my family who encouraged me to believe in myself and simply start. What began as a creative outlet — a love for fashion, branding, and sharing my journey on social media — slowly grew into something much greater.

Today, my hope is to reach the hearts of other women and show you that something small can grow into a beautiful community. Fern The Label is a place to feel feminine, inspired, and connected to your truest self. Whether it’s a personalized engraving you designed or a sentimental permanent jewelry experience shared with someone you love, each piece is created to last. It’s not just jewelry — it’s an experience you carry with you, forever.