This Privacy Policy describes how fernthelabel.myshopify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

• Examples of Personal Information Collected: Version of web browser, IP address, device information, time zone, cookie information, pages visited, products viewed, items added to cart, referring websites, search terms, purchase activity, and how you interact with our website.

  Purpose of Collection: To load and display our website correctly, process transactions, personalize your shopping experience, improve website performance, analyze visitor behavior, measure marketing effectiveness, prevent fraud, and optimize our products, services, and advertising.

  Source of Collection: Collected automatically when you access our website through cookies, log files, web beacons, tags, pixels, analytics tools, and similar tracking technologies.

  Disclosure for a Business Purpose: Shared with trusted service providers and partners, including Shopify, Klaviyo, Google Analytics, Meta (Facebook and Instagram), Pinterest, TikTok, payment processors, and other vendors that help us operate our website, analyze traffic, process orders, and provide marketing and advertising services.

Order information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, debit card numbers, email address, and phone number.
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify [ADD ANY OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION. FOR EXAMPLE, SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND FULFILLMENT APPS].

Customer support information

Examples of Personal Information Collected: Name, email address, phone number, order number, shipping address, and any information you provide when contacting us for support.

Purpose of Collection: To provide customer support, respond to inquiries, process returns or exchanges (where applicable), assist with order-related issues, and improve our customer experience.

Source of Collection: Collected directly from you when you contact us by email, through our website, social media, or other customer service channels.

Disclosure for a Business Purpose: Shared with trusted service providers that help us operate our business and provide customer support, including Shopify and Klaviyo, when necessary to respond to your requests or manage customer communications.

Additional Information

We do not purchase marketing lists or collect personal information from third-party data brokers. We collect personal information directly from you through our website, orders, email or SMS sign-ups, customer service interactions, and your use of our website through cookies and similar technologies.

Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without appropriate parental consent, we will promptly delete that information. If you believe a child has provided us with personal information, please contact us at fern@fernandathelabel.com.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your personal information with trusted service providers that help us operate our business, fulfill orders, and provide services to you. We only share the information necessary for these purposes.

For example:

• Shopify powers our online store, processes orders, and helps facilitate secure payments and fulfillment. You can learn more about Shopify's privacy practices at https://www.shopify.com/legal/privacy.
• Klaviyo helps us send email and SMS marketing communications, manage customer relationships, and provide personalized marketing experiences.
• Meta (Facebook and Instagram), Pinterest, TikTok, and Google may receive certain information through cookies, pixels, and similar technologies to help us measure advertising performance, understand website usage, and show you relevant advertisements.
• Payment processors securely process your payment information when you make a purchase.
• Shipping carriers receive the information necessary to deliver your order.
• Analytics providers, such as Google Analytics, help us understand how visitors use our website so we can improve our products and customer experience.

We may also disclose your personal information when required to comply with applicable laws, regulations, legal processes, subpoenas, court orders, or governmental requests, or when necessary to protect our rights, property, customers, or the security of our business.

Behavioral Advertising

We use your personal information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you. This may include using cookies, pixels, and similar tracking technologies provided by advertising partners such as Meta, Google, Pinterest, TikTok, and Klaviyo.

You can opt out of certain targeted advertising by adjusting your browser settings, using available privacy controls such as Global Privacy Control (where supported), or by managing your advertising preferences through the applicable advertising platforms.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

•  We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal information to operate our business and provide our products and services to you. This includes:

• Processing and fulfilling your orders.
• Processing payments and preventing fraudulent transactions.
• Shipping and delivering your purchases.
• Providing customer service and responding to your inquiries.
• Communicating with you regarding your orders, account, or requests.
• Sending promotional emails, SMS messages, newsletters, product launches, and special offers if you have opted in to receive them.
• Personalizing your shopping experience and recommending products that may interest you.
• Improving our website, products, services, and customer experience.
• Measuring the effectiveness of our advertising and marketing campaigns.
• Maintaining the security of our website and protecting against fraud, unauthorized transactions, and other unlawful activities.
• Complying with applicable legal, regulatory, and tax obligations.

If you are located in the European Economic Area ("EEA"), we process your personal information in accordance with the General Data Protection Regulation ("GDPR") and only where we have a lawful basis to do so, including your consent, the performance of a contract, compliance with legal obligations, or our legitimate business interests.

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

[INCLUDE THE FOLLOWING SECTION ONLY IF YOU SELL PERSONAL INFORMATION, AS DEFINED BY THE CALIFORNIA CONSUMER PRIVACY ACT]

Selling Personal Information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

We do not sell personal information for money.

However, under California privacy law, some uses of cookies, pixels, analytics, and advertising tools may be considered “selling” or “sharing” personal information, including sharing data for cross-context behavioral advertising.

The categories of personal information we may share include:

• Identifiers, such as name, email address, phone number, shipping address, billing address, IP address, or device information
• Commercial information, such as products viewed, purchased, or added to cart
• Internet or network activity, such as pages visited, links clicked, browser type, and interactions with our website
• Geolocation data, such as general location based on IP address
• Inferences, such as shopping preferences or interests based on website activity

We may share this information with service providers and advertising partners, such as Shopify, Klaviyo, Meta, Google, Pinterest, TikTok, or similar platforms, to operate our website, process orders, send marketing communications, measure performance, and show relevant ads.

How to Opt Out

California residents may opt out of the sale or sharing of personal information by contacting us at:

fern@fernandathelabel.com

You may also disable cookies through your browser settings or use available privacy controls, such as Global Privacy Control, where supported.

Minors

We do not knowingly sell or share the personal information of minors under 16 years old.

Financial Incentives

We may offer discounts, promotions, rewards, or early access in exchange for your email address, phone number, or marketing sign-up. You may opt out of marketing communications at any time. These incentives are reasonably related to the value of the information you provide.

 

Your rights

If you are a resident of California, you may have certain rights regarding your personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Depending on applicable law, you may have the right to:

• Know what personal information we collect, use, disclose, and share.
• Access the personal information we have collected about you.
• Request deletion of your personal information, subject to certain legal exceptions.
• Correct inaccurate personal information we maintain about you.
• Request a copy of your personal information in a portable format.
• Opt out of the sale or sharing of personal information, if applicable. Fern the Label does not sell personal information for monetary compensation.
• Limit the use and disclosure of sensitive personal information, where required by law.
• Not be discriminated against for exercising any of your privacy rights.

To exercise any of these rights, please contact us at:

Email: fern@fernandathelabel.com

We may need to verify your identity before processing your request to protect your personal information.

Authorized agents may also submit requests on your behalf, subject to verification requirements under California law.

 

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

[INCLUDE FOLLOWING SECTION IF YOUR BUSINESS IS SUBJECT TO THE CALIFORNIA CONSUMER PRIVACY ACT]

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name	Function
_ab	Used in connection with access to admin.
_secure_session_id	Used in connection with navigation through a storefront.
cart	Used in connection with shopping cart.
cart_sig	Used in connection with checkout.
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
secret	Used in connection with checkout.
secure_customer_sig	Used in connection with customer login.
storefront_digest	Used in connection with customer login.
_shopify_u	Used to facilitate updating customer account information.

Reporting and Analytics

Name	Function
_tracking_consent	Tracking preferences.
_landing_page	Track landing pages
_orig_referrer	Track landing pages
_s	Shopify analytics.
_shopify_s	Shopify analytics.
_shopify_sa_p	Shopify analytics relating to marketing & referrals.
_shopify_sa_t	Shopify analytics relating to marketing & referrals.
_shopify_y	Shopify analytics.
_y	Shopify analytics.

[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [fern@fernandathelabel.com]  or via Instagram @fernthelabell:

We will not share your Text message opt-in or consent status with any third party for purposes unrelated to providing the messaging service. We may share this data with vendors who help us deliver text messages, including platform providers and phone companies.

Last updated: [7/9/26]

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [ADD CONTACT INFORMATION OR WEBSITE FOR THE DATA PROTECTION AUTHORITY IN YOUR JURISDICTION. FOR EXAMPLE: https://ico.org.uk/make-a-complaint/]